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In early 1989, Madonna signed an endorsement deal with soft drink manufacturer Pepsi. She appeared and debuted her new song, “Like a Prayer,” in a Pepsi commercial and also made a separate music video which was not related to Pepsi. Although the commercial itself was not controversial, the video for “Like a Prayer” caused an uproar. The video premiered on MTV and featured many Catholic symbols, such as stigmata. The video depicted a black man who comes to the aid of a white woman being murdered by white men but the black man is arrested for the crime. Madonna, who has witnessed the crime, secures his release. Although the video's intent was to denounce racism, Madonna was criticized for her use of burning crosses and "making out" with Jesus.  Pepsi was bombarded with complaints and boycotts.  Since the commercial and music video were nearly identical in visual terms, the soft drink manufacturer was unable to convince the public that their commercial actually had nothing that could be deemed inappropriate. Pepsi pulled the commercial and allowed Madonna to keep her five million dollar fee, as Pepsi had nullified the contract, not Madonna.