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"Red-Shirted" By Health Care?
Topic Started: Aug 21 2007, 07:18 PM (144 Views)
24thcenstfan
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"Red-Shirted" By Health Care?

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A Buffalo-based health care company promising to give clients "the redshirt treatment" apparently doesn't know what the phrase suggests to Star Trek fans.

AdRants reported on the campaign, including a photo of an Independent Healthcare billboard that reads, "You Deserve the RedShirt Treatment." The ad refers to the company's red-shirted staff, but the company is apparently unaware of the treatment of "red-shirts" on Star Trek, usually minor characters brought on to die and demonstrate the threat to the major characters.

According to Wikipedia, "A redshirt is a stock character, used frequently in science fiction but also in other genres, whose purpose is to die soon after being introduced, thus indicating the dangerous circumstances faced by the main characters." AdRants attributes the term to Star Trek, "in which security officers wear red shirts and are often killed on missions."

In addition to its negative science fiction connotation, the "redshirt treatment" is used in American education to indicate a student whose eligibility has been postponed or put off to allow that student time to develop. The phrase came out of college sports, where it refers to players who have been recruited and practice with their teams but are not eligible to play varsity sports. It also refers to students who are held back a year, most often from kindergarten, to give them time to catch up with other students at the same level.

Independent Health received top honors from U.S. News & World Report's study of America's best health plans, where it was ranked ninth among national HMOs.


:loling:

I thought this was pretty funny. I wonder if they are going to change their ad campaign. The article didn't say.
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TribbleMom
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But it's OK if the Red Shirt doesn't beam down with Captain Kirk. Remember that by the TNG era, it wasn't so fatal anymore to wear red. Still, I'd probably run away screaming from the red shirt treatment, but I grew up on TOS.
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ImpulseEngine
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:rotfl: That's hilarious!
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24thcenstfan
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TribbleMom
Aug 21 2007, 11:07 PM
But it's OK if the Red Shirt doesn't beam down with Captain Kirk.

:lol:

No kidding. If I were Spock, I wouldn't beam down with Kirk either. Seems like Spock was always getting the brunt of whatever was going on. I have The Apple in mind. However, with his Vulcan strength, I guess it was easier for the writers to have Spock get injured because he could more easily take the beating and heal.

Quote:
 
Remember that by the TNG era, it wasn't so fatal anymore to wear red.   Still, I'd probably run away screaming from the red shirt treatment, but I grew up on TOS.

Obviously the people who came up with this ad campaign never watched TOS. :lol:

It would have been helpful if at least one red flag had been raised before the campaign launched.
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TribbleMom
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Oh, let the puns begin ...
If I were the advertising accountant, I would be seeing red if we had to pay to change all the ads.
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ImpulseEngine
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Hopefully that advertising company won't lose their shirt over this.

(You knew I couldn't resist a given opportunity to add a pun! :D)
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24thcenstfan
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Hopefully the advertising campaign will allow this company to bring in enough profit to stay out of the red.
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TribbleMom
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I wonder if the ads can be readily changed?
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Sirus Ramsey
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I think this calls for some kind of Trekkie prank. Something like someone dressed in a TOS redshirt feigning injury. Maybe like with a piece of fake vomit adhered to his back like the creatures in Operation Annhilate! "Things! HORRIBLE THINGS!!!!"
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ImpulseEngine
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:lol:
And with suction marks like from The Man Trap. :D
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